Introduction of Seo
Seo refers to Search Engine Optimization. Basically, If you learn this line again then you will understand there are two different words 1st Search Engine and 2nd Optimization. So firstly we need to understand Search Engine and we will go to optimizations.
What is a Search Engine?
A Search Engine is a software system designed to search out the information from the World Wide Web according to the user’s query. Search engines allow users to search the internet for content using keywords. When the search engine receives a query or makes a query in the database offering the result on a results page. If there are several results, they are hierarchical according to their importance.
Search engines often change their algorithms to improve user experience. They aim to understand how users search and give them the best answer to their queries. This means giving priority to the highest quality and most relevant pages.
How Does a Search Engine Work?
There are three key steps to how most search engines work:
1. Crawling: Crawls the web finding pages to add to their database.
Search engines have no. of a computer program that is responsible for finding information that is publicly available on the internet & these programs are also known as crawlers. These programs scan the web and create a list of all the websites.
Then visit each page of the website and by reading the HTML code they try to understand the:
1. The structure of a page
2. The type of content 3. The meaning of a content
4. When it was created or updated.
2. Indexing: Once a website has been crawled, it’s time for it to be added to the database.
Store and organize the content found during the crawling process. The search engine will try to understand and categorize the content on a web page through ‘keywords’. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.
Search engines don’t store all the information on their index but they keep things like:
1. Title and description of the page.
2. Type of content
3. Associated keywords
4. No. of incoming and outbound links.
3. Ranking: Search results are ranked based on several factors. These may include keyword density, speed, and links. The search engine aims to provide the user with the most relevant results. Ranking depends on the search engine algorithm.
Algorithm working process:
1) Analyze user query:
a) The first step is to understand what kind of information the user is looking for.
b) To do that they analyze a user’s query by breaking it down into no. of keywords.
2) Finding matching pages: some important factors in matching
a) Relevancy of content & title with user’s query
b) Type of content
c) Webpage quality
d) Date of publication
e) Popularity of page
3) Present the result to users
a) A typical search result page includes 10 organic results.
b) Paid Google ads
c) Direct answer
d) Stories & tweets for news-related queries.
e) Videos
f) Related searches
Top Search Engines
1) Google
2) Yahoo!
3) Bing
4) Baidu (China’s search engine)
5) Yandex (Russia search engine)
6) DuckDuckGo (for privacy concerns)
What is SEO?
SEO stands for Search Engine Optimization, It is the process of making your website/ web pages better for search engine resulting pages (SERPs) so that they can rank higher. This makes your website more visible to those looking for solutions that your brand, product, or service can provide via Google and Yahoo! Bing.
How Many Types of Seo?
There are three types of SEO:
1. On-page SEO
2. Off-Page SEO
3. Technical SEO
1. On-Page SEO
On-page SEO refers to optimizing the pages of your website to improve ranking and user experience. Your aim is to make your website more usable and valuable to users to improve your ranking in search results on Google, Yahoo, and other search engines.
Elements of On-Page SEO:
• Optimized HTML File
• Content optimization
• Keyword-rich content
• Optimized URLs
• Image optimization
• Technical aspects of the website
• Title tags
• Meta description
• Robot.txt file
• Page sped analysis
• 301 redirection
• Creating sitemap
• AMP ( accelerated mobile pages)
• Canonical implementation etc.
2. Off-Page SEO
Off-page SEO focuses on the ranking factor that occurs outside of your websites like brand mentions and backlinks. Now the question is What is SEO backlink? That can be taken outside of the actual website to improve its position in search ranking, these are measures that can help create as many high-quality backlinks as possible.
Elements of Off-page SEO:
• Backlinks
• Domain authority
• Social links
• Forum submission
• Blog submission
• SBM ( Social bookmarking)
• Link building
• Podcast
• Reviews etc.
3. Technical SEO
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its page in search engines, making a website faster, easier to crawl, and understandable for search engines. Elements of technical SEO.
• Site speed
• Structured data
• XML sitemap
• Sitemap
• Redirects pages
• Loading time
• Mobile friendly etc.
Conclusion:
Every company is engaged in creating content. To help businesses generate traffic, leads, and conversions through content, they now have dedicated content writing and marketing departments. Because of the tough competition, you must produce material that is superior to that of your competitors.
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